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About the Mine
 TheThe Wieliczka Salt Mine is one of the most valuable cultural monuments in Poland, visited each year by over a million tourists from around the world. It is also a world class historical monument and as such is inscribed in UNESCO's First World List of Cultural and Natural Heritage. Today, the Wieliczka Salt Mine represents both many centuries of tradition and modernity, centuries of history, and an underground city with an extensive infrastructure. The Mine is the heritage of the work of several dozen generations of miners, and a monument of the history of Poland and the Polish nation – a brand that has been created in the Polish collective consciousness over centuries. The Mine trade mark is among the oldest in the world. It is also the oldest Polish brand: it was the Wieliczka Salt Mine that started to mark the manufactured product (salt) with a trademark. This mark was placed on the whitest salt from the purest deposits destined for the royal table, and packed in barrels marked with the Royal Eagle.
The Wieliczka Salt Mine to this day uses the ancient coat of arms, which testifies to the long tradition of the enterprise and is a symbol of trust, reliability and quality. In 2002, the Minister of Economy and the Polish Chamber of Commerce granted the Wieliczka Salt Mine the status of Brand Name Academy Founder, thus emphasising the company’s contribution to the development of Poland’s economy. The merit also confirms the company’s fine reputation and its recognition as a brand name. The brand awareness inspires us not only to work on preserving the venue for future generations, but also to continue to ensure high quality of the services provided. Thanks to continuous work on improving our products and enhancing the quality of services, the Wieliczka Salt Mine maintains and develops a strong and reliable brand, rooted both in history and in everyday activities. |
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